196 - Sales & Sales Management in a Changing Agriculture

The Business of Agriculture Podcast

Bobbi Brockmann, VP of Sales for Immucell, manages 9 field sales reps as well as the behind the scenes staff who cover the entire country calling (principally) on dairy operations. She joins me to discuss how changes in scale, size, and management of farms has changed how companies go to business. What do Ag sales people do in a world adapting to online commerce, where simply showing up with an order form won’t cut it? As a seasoned veteran, adapting to succeed in marketing and sales, Ms. Brockmann shares her five success traits and much more. Bonus: a dire prediction about the future of Ag Sales — half of those who do it, won’t be necessary soon!