From Microplastics to Microalgae: How Spirulina Brands Can Build Trust and Impact

The Business of Aquaculture

In this episode of The Business of Aquaculture podcast, we welcome back agrifood and agritech expert Rob Arthurs—exactly three years after his first appearance in Season 4, Episode 16. This time, we dive deep into the future of spirulina and purpose-driven impact.

Rob shares insights on how spirulina brands can craft consumer messaging that resonates with today’s health-conscious audience while staying compliant with regulations. We explore the audience segments most receptive to spirulina—like athletes, wellness influencers, and biohackers—and discuss how storytelling rooted in professionalism, transparency, and sustainability builds lasting trust.

Discover how your spirulina brand can align with a bigger mission: protecting people from toxins and microplastics naturally, supporting detox and wellness, and leading the charge toward a cleaner, healthier planet.

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