CBP 181: From cash-practice launch to 6-month waitlist in just over a year ... during the pandemic—with Jenny Williams

The Cash-Based Practice Podcast

Jenny Williams felt called to pediatric OT since high school. But shortly after graduation, her job in an insurance-based setting where she had to see as many as 15 kids back-to-back in a day left her burnt out and disillusioned. She switched to treating adults as a break, but soon felt the pull to return to her specialty in sensory processing for kids.

After 9 years in the field, she finally decided to create a practice of her own. To avoid the miserable lifestyle she’d observed among insurance-based practice owners, she settled on the cash-based model. Delays with her office construction meant she finally opened her doors just as last year’s pandemic shutdowns began in her small town. Undaunted, she arranged her schedule to allow for in-person treatments and continued seeing patients throughout 2020. Now just 18 months later, she has a 6-month-long waitlist and is currently looking to hire a full-time therapist.

In this interview, Jenny explains how she decided to open an out-of-network pediatric OT practice and what has contributed to her rapid success. She candidly shares how she got started, what she’d do differently, and what elements bring a steady stream of patients to her door who are willing to wait months for a chance to work with her.

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