EP 235: Retention Content With Andrea Ames (Part 2)

The Certified BADA$$ Online Marketing™️ Podcast

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In today’s episode, I’m continuing my conversation with Andrea Ames. While Andrea’s background in the corporate world as a technical content writer helped develop her expertise, there were still a lot of things she had to figure out. We dig into the ups and downs of her journey and how she experimented to figure out what her people wanted. She also shares practical ways you can improve retention in your business.

WHAT YOU’LL LEARN IN TODAY’S EPISODE:

What people wanted Andrea to help them with and how this led to some challenges
Why she decided to focus on content and what the outcome of this was
Why some of the traditional online marketing efforts didn’t work with her audience
How a mindset of experimentation helped her move forward
Why most step-by-step programs don’t work
Why you must understand what your audience wants
Practical ways to get people engaged
How challenges and positive reinforcement can benefit your customers and your business
The value of an unexpected reward
The first question to think about when you’re planning your strategy to help people stick around and make progress

RESOURCES IN TODAY’S EPISODE:

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#Business #Marketing #Bobby Klinck #Entrepreneur #Certifiedbadass #Certifiedbadassonlinemarketingpodcast