Ep 91: Jeniece Trizzino - VP of Product Development at Scentbird - How Scentbird Changed the Fragrance Industry -The Process and Timeline Bringing a Skincare/ Beauty Product from Idea to Life

THE CITY CONFESSIONS

This week's guest is Jeniece Trizzino. She is the Vice President of Product Development at Scentbird.

With over 15 years of experience at such brands as Avon, Laura Geller, BareMinerals, Deck of Scarlet, Goodhabit, and Confessions of a Rebel, Jeniece Trizzino has worked through every stage of makeup artistry, product and packaging development, partnering directly with brand founders to ideate, conceptualize, forecast, innovate, formulate, package develop, and market award-winning products that she has created for sale in the U.S. and around the world. Jeniece’s deep understanding of both the transforming needs of the beauty market and the advancing demands of the consumer, coupled with her strong market vision and intuition for product innovation has made her a thought leader and expert in the beauty space, with a proven track record of success.

In this episode, we talk about how Scentbird disrupted the fragrance industry back in 2014 when it introduced the idea of a subscription model to the world. It was also a time where social media was growing and evolving so Jeniece explains how the company leveraged Youtube specifically to create buzz about the company's model and service. Jeniece also gives us insight to what her role consists of and the real timeline and steps of bringing a product from an idea to life. As a New Yorker, she also shares a confession relating to stereotypes that people have about New Yorkers.

Feel free to support Jeniece's brands below:

Scentbird: https://www.instagram.com/scentbird/

Goodhabit: https://www.instagram.com/goodhabitskin/

Deck of Scarlet: https://www.instagram.com/deckofscarlet/

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