226: Building Trust in Marketing Data: An Engineer's Guide to Attribution Architecture with Lew Dawson of Momentum Consulting

The Data Stack Show

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Species Unite

1
Andrew Stein: Living with Lions 46:39

לפני 10 ימים46:39

הפעל מאוחר יותר

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לייק

אהבתי

46:39

“If we march into that village and we start trying to persecute people for using poison, something that's very illegal, nobody's going to talk to us. We're not going to find out where the poison came from. We're not going to be able to shut anything down. We should take the approach that people are using poison because they're desperate, because they see no other alternative.” – Andrew Stein Andrew Stein is a wildlife ecologist who spent the past 25 years studying human carnivore conflict from African wild dogs and lions in Kenya and Botswana to leopards and hyenas in Namibia. His work has long focused on finding ways for people and predators to coexist. He is the founder of CLAWS , an organization based in Botswana that's working at the intersection of cutting-edge wildlife research and community driven conservation. Since its start in 2014 and official launch as an NGO in 2020, CLAWS has been pioneering science-based, tech-forward strategies to reduce conflict between people and carnivores. By collaborating closely with local communities, especially traditional cattle herders, CLAWS supports both species conservation and rural livelihoods—making coexistence not just possible, but sustainable.…

לפני שנה 1:02:52

MP3•בית הפרקים

Highlights from this week’s conversation include:

Lew’s Background and Journey in Data (1:06)
Attribution Challenges (2:16)
Attribution War Stories (8:09
Defining Attribution (12:32)
Complexities of Attribution (16:08)
Multi-Touch Attribution Challenges (21:31)
Campaign Creation Difficulties (23:27)
UTM Parameters Explained (26:01)
Challenges in Data Extraction (31:17)
Transforming and Merging Data (36:28)
Behavioral Data and Identity Resolution (40:29)
Hierarchical Structure of Campaigns (44:03)
Challenges of Data Consistency (49:38)
Mitigating Freeform Data Issues (52:21)
Creating Unique Join Keys (55:30)
The Importance of Defining Requirements (58:42)
Final Thoughts and Takeaways (1:00:39)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

439 פרקים

#Tech #MBA #Business #Podcasting Education #Rudderstack #Customer Data #Data #Data Driven #Data Infrastructure #Datastack #Eric Dodds #Integrative #Kostas Pardalis

The Data Stack Show

226: Building Trust in Marketing Data: An Engineer's Guide to Attribution Architecture with Lew Dawson of Momentum Consulting

The Data Stack Show

22 subscribers

published לפני שנה

שתפו

MP3•בית הפרקים

Highlights from this week’s conversation include:

Lew’s Background and Journey in Data (1:06)
Attribution Challenges (2:16)
Attribution War Stories (8:09
Defining Attribution (12:32)
Complexities of Attribution (16:08)
Multi-Touch Attribution Challenges (21:31)
Campaign Creation Difficulties (23:27)
UTM Parameters Explained (26:01)
Challenges in Data Extraction (31:17)
Transforming and Merging Data (36:28)
Behavioral Data and Identity Resolution (40:29)
Hierarchical Structure of Campaigns (44:03)
Challenges of Data Consistency (49:38)
Mitigating Freeform Data Issues (52:21)
Creating Unique Join Keys (55:30)
The Importance of Defining Requirements (58:42)
Final Thoughts and Takeaways (1:00:39)

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

439 פרקים

#Tech #MBA #Business #Podcasting Education #Rudderstack #Customer Data #Data #Data Driven #Data Infrastructure #Datastack #Eric Dodds #Integrative #Kostas Pardalis

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לפני 25 ימים35:42

35:42

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The Data Stack Show « » 226: Building Trust in Marketing Data: An Engineer's Guide to Attribution Architecture with Lew Dawson of Momentum Consulting

226: Building Trust in Marketing Data: An Engineer's Guide to Attribution Architecture with Lew Dawson of Momentum Consulting

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226: Building Trust in Marketing Data: An Engineer's Guide to Attribution Architecture with Lew Dawson of Momentum Consulting