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1 Favorite Grown-Up Moments from Season 3 40:54
226: Building Trust in Marketing Data: An Engineer's Guide to Attribution Architecture with Lew Dawson of Momentum Consulting
Manage episode 463707885 series 3264623
Highlights from this week’s conversation include:
- Lew’s Background and Journey in Data (1:06)
- Attribution Challenges (2:16)
- Attribution War Stories (8:09
- Defining Attribution (12:32)
- Complexities of Attribution (16:08)
- Multi-Touch Attribution Challenges (21:31)
- Campaign Creation Difficulties (23:27)
- UTM Parameters Explained (26:01)
- Challenges in Data Extraction (31:17)
- Transforming and Merging Data (36:28)
- Behavioral Data and Identity Resolution (40:29)
- Hierarchical Structure of Campaigns (44:03)
- Challenges of Data Consistency (49:38)
- Mitigating Freeform Data Issues (52:21)
- Creating Unique Join Keys (55:30)
- The Importance of Defining Requirements (58:42)
- Final Thoughts and Takeaways (1:00:39)
The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.
RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
478 פרקים
Manage episode 463707885 series 3264623
Highlights from this week’s conversation include:
- Lew’s Background and Journey in Data (1:06)
- Attribution Challenges (2:16)
- Attribution War Stories (8:09
- Defining Attribution (12:32)
- Complexities of Attribution (16:08)
- Multi-Touch Attribution Challenges (21:31)
- Campaign Creation Difficulties (23:27)
- UTM Parameters Explained (26:01)
- Challenges in Data Extraction (31:17)
- Transforming and Merging Data (36:28)
- Behavioral Data and Identity Resolution (40:29)
- Hierarchical Structure of Campaigns (44:03)
- Challenges of Data Consistency (49:38)
- Mitigating Freeform Data Issues (52:21)
- Creating Unique Join Keys (55:30)
- The Importance of Defining Requirements (58:42)
- Final Thoughts and Takeaways (1:00:39)
The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.
RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
478 פרקים
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1 257: Data Tools, Templates, and the Trouble with “Easy” Solutions with the Cynical Data Guy 41:29


1 256: The Rise of the Citizen Developer: Solving Business Problems with Alteryx and AI with Andy MacMillan 50:06

1 The PRQL: Cloud Platforms, AI, and the Future of Business Analytics with Andy MacMillan of Alteryx 2:06

1 255: When Dashboards Lie: Unpacking the Myths of Self-Service Analytics with the Cynical Data Guy 31:12


1 254: Context is King: Building Intelligent AI Analytics Platforms with Paul Blankley of Zenlytic 42:10


1 253: Why Traditional Data Pipelines Are Broken (And How to Fix Them) with Ruben Burdin of Stacksync 58:37

1 252: What the Heck is Happening in Data Right Now with the Cynical Data Guy 42:19

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1 251: Data Teams at the Crossroads: Proving Value in a Changing Business Landscape with Ben Rogojan 52:35

1 242: The Data Convergence: How Operational and Analytical Data Are Merging with Ruben Burdin of Stacksync 36:14


1 241: Marketing Meets Data: Measuring Impact and Driving Results with Pedram Navid of Dagster Labs 38:42

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1 240: Data Council Insights from a Waymo: Postgres and the Future of the Data Stack 18:20


1 239: How AI is Transforming Product Development with Thomas Kuckoff, Senior Product Manager at Omron Automation 57:16

1 238: What Every Developer Needs to Know About Microservices in 2025 with Mark Fussell, Founder & CEO at Diagrid 52:21


1 237: Startups, Sales, and Spreadsheets: How a Real Estate Developer Built an AI Company 59:17

1 236: Ringing Out the Old: AI's Role in Redefining Data Teams, Tools, and Business Models 53:39


1 235: Pete Soderling on the Evolution of Data Engineering 43:23

1 The PRQL: What AI Founders Need to Know About Data (Before It’s Too Late) with Pete Soderling of Zero Prime Ventures 3:27


1 250: The Chat Interface Debate: Is Text Really the Future? 24:15

1 249: Quacking Through Data: Duckdb's Emerging Ecosystem 19:20

1 248: AI and BI: The Future of Data Analytics with Michael Driscoll of Rill Data 47:51

1 The PRQL: The Metrics-First Approach: Transforming How We Understand Data with Michael Driscoll of Rill Data 2:06

1 247: Consulting Firms, AI Strategies, and the $100K Question with the Cynical Data Guy 31:22

1 246: AI, Abstractions, and the Future of Data Engineering with Pete Hunt of Dagster 48:59

1 The PRQL: Breaking Down Silos: Collaborative Data Engineering in the AI Era with Pete Hunt of Dagster 3:20

1 245: The Future of Data: Postgres, Iceberg, and Operational Analytics with Pranav Aurora of Mooncake Labs 44:05


1 244: Postgres to ClickHouse: Simplifying the Modern Data Stack with Aaron Katz & Sai Krishna Srirampur 34:51

1 The PRQL: Data Migration Made Easy: Postgres, ClickHouse, and the Future of Analytics with Aaron Katz and Sai Krishna Srirampur 5:47

1 243: The Data Economy: Turning Information into a Tradable Commodity with Viktor Kessler of Vakamo 34:26

1 The PRQL: Governance, Flexibility, and the Future of Enterprise Data with Viktor Kessler of Vakamo 2:11
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