E236: The Impact of Being a Niche Market Authority - With Scott & Craig DeFasselle

The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits

Craig and Scott have led more than 150 workshops teaching organizations that help people with disabilities how to find and keep more of the staff they need. After a recent workshop series, an HR Recruiter reported that she had gone from 20 open positions to only 6! Together they co-authored the new book, "Heart, Hope & Honesty – How I/DD Providers Can Attract & Retain Amazing Direct Support Professionals & Thrive Despite the DSP Crisis." Craig and Scott are father and son, as well as business partners with a personal connection to the work they do.