DigitalMarketer Trends: Virtual and Augmented Reality (VR/AR) Marketing with Mandy McEwen

The DigitalMarketer Podcast

VR and AR is too costly for a lot of small businesses right now, but we’re going to see more and more brands leveraging it in the weeks and months to come.

Today’s episode is short, sweet, and snackable—and hosted by Mandy McEwen, a.k.a. the LinkedIn Girl, Founder & CEO of Mod Girl Marketing and Luminetics. Mandy is here to tell us all about the latest trends in VR and AR (virtual reality and augmented reality). Companies are trying new ways of standing out, and experiential marketing with VR and AR is a fun way to do that.

Listen in as Mandy shares how brands are winning big with their innovative VR and AR campaigns.

IN THIS EPISODE YOU’LL LEARN:

• Which brand’s AR campaign got 224M+ views in its first day
• How a custom Snapchat filter for a brand compares in price to a Super Bowl ad
• Why AR will take off faster than VR
• Which company leveraged VR to engage with gamers to promote their products

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Episode 172 with Mandy: Doing LinkedIn the Right Way
• Mod Girl Marketing
• Luminetics

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Mentioned in this episode:

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