Episode 160: Hybrid Membership Communities & the Secret to Bringing Online Interactions into the Real World with Bethany Handy

The DigitalMarketer Podcast

Bethany Handy, the new Community Manager for DigitalMarketer Lab, has seen her share of communities done wrong over the years.

Where it’s just another avenue for sales and tactics, rather than a place for real feedback, constructive criticism, and a genuine desire to serve others.

In this episode, Jenna sits down with Bethany to talk about all things community—both online and off—and what you can learn from churches to build your community (regardless if your community has a religious focus or not). Entrepreneurship can be a lonely space, and having true connection and community with others is everything.

IN THIS EPISODE YOU’LL LEARN:

• The key differences between marketing tactics and authentic community
• Tips for providing genuine connection in online spaces
• Why micro-meet-ups are the future of virtual communities
• What happens when you bring ego to a community

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• DigitalMarketer Lab
• HubSpot User Groups (HUG)
• Drift | Conversational Marketing
• Ear For Each Other (group of furloughed Disney employees)
• DigitalMarketer Engage (DM Lab Facebook group)
• Bethany’s LinkedIn

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Mentioned in this episode:

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