Episode 163: Using Sponsorships to Monetize Your Media and Events with Carey Naab

The DigitalMarketer Podcast

When it comes to sales and sponsorships, nothing beats a relationship-based approach, and Carey Naab is a natural at it.

Carey is the Partnership Manager at DigitalMarketer, and her clients and sponsors adore her. Why? Because she genuinely cares about them and their needs and is committed to matching them with the perfect advertising partners.

In this episode, Carey sits down with host Jenna Snavely and they discuss how to establish trust with clients, how to find the sweet spot when it comes to pricing, how the pandemic has changed events and partnerships, and a whole lot more.

IN THIS EPISODE YOU’LL LEARN:

• How to monetize content you’re already producing
• Tips for creating genuine personal connections with your clients
• How to find potential sponsors from scratch
• The two big (and only) reasons businesses will sponsor your live event

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Email Carey to get her Calendly link for a chat
• Scalable Impact LIVE in Austin, TX (November 2-3)
• Jenna’s LinkedIn (tell her what you want to hear from Carey next!)

OUR PARTNERS:

• Generate leads and improve sales with automated chatbots from Bot Builders
• Get one month of BKA Content’s blog subscription FREE
• FREE trial of email and SMS marketing with Sendlane
• Improve conversions with a FREE Facebook advertising audit from Clients Online

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Mentioned in this episode:

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