Strategy Changes for 2021 that every Online Store Owner Should Implement

The eComm Growth Show

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There are countless ways to describe 2020, a year that became an outlier when COVID-19 kept people at home and turned established systems on their heads. To be frank, we do not feel the need to add to the already saturated landscape of discussion about how the pandemic altered our day-to-day lives.

However, 2020 was a year full of strategic and numerical exceptions in the eCommerce marketing space. We believe we must discuss the reasons for these outliers, why 2021 will be different, and how brands should be strategizing moving forward.

(0:24) Introducing Wyatt and our 2021 strategy updates

(4:56) What’s different about this year?

(11:00) Is Apple tracking data?

(14:57) What every brand must do to stay competitive

(23:04) Can small brands do anything to keep up?

(29:21) The benefits of partnering with an agency

(33:48) Wrap up

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📺 The eComm Growth Show

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