Manage episode 273867273 series 2801900
If you're a brand owner then you know that your brand is your baby. And, chances are you've been the face of your brand at practically every demo and trade show…and maybe still are? If you're looking to scale your events team beyond yourself, this episode has your name ALL over it.
I am so excited to be chatting with our guest, Jessica Shields, founder of Health and Fitness Activations. Her Austin-based agency connects health and fitness-related brands with their target consumers through demos and events nationwide. Jessica boasts an impressive client roster including Perfect Bar, Kodiak Cakes, and more.
In this episode, Jessica is sharing her top tips to help you get the right people representing your brand at any event. She is incredibly passionate about this topic, so get your pen and paper ready. This episode is filled with a wealth of information that you can put into action for your brand right now.
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In this episode, Jessica shares so much valuable information including:
- How to find the right brand ambassadors for your activation
- Red flags to look out for when hiring
- The most effective way to train
- How to set measurable goals for your staff