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FIR #426: We’ve Got Your Share of Model Right Here
Manage episode 437214994 series 1391833
"Share of model" refers to the frequency or prominence with which a particular brand, keyword, or phrase appears in an LLM's responses to user prompts relative to competing brands or related terms. It measures how often and favorably an LLM mentions or discusses a specific entity or concept in its outputs. Marketers and PR practitioners were accustomed to measuring share of voice in search results as part of the SEO efforts. As searches shift to generative AI models, a new approach is needed. Hubspot has just introduced one, and Neville and Shel take a look at AI Search Grader in this short midweek episode.
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The post FIR #426: We’ve Got Your Share of Model Right Here appeared first on FIR Podcast Network.
139 פרקים
Manage episode 437214994 series 1391833
"Share of model" refers to the frequency or prominence with which a particular brand, keyword, or phrase appears in an LLM's responses to user prompts relative to competing brands or related terms. It measures how often and favorably an LLM mentions or discusses a specific entity or concept in its outputs. Marketers and PR practitioners were accustomed to measuring share of voice in search results as part of the SEO efforts. As searches shift to generative AI models, a new approach is needed. Hubspot has just introduced one, and Neville and Shel take a look at AI Search Grader in this short midweek episode.
Continue Reading →
The post FIR #426: We’ve Got Your Share of Model Right Here appeared first on FIR Podcast Network.
139 פרקים
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