How To Build A Food Business (And Life) That You Love with Sari Kimbell – Part 2

The Forrager Podcast for Cottage Food Businesses

This is Part 2 of Sari Kimbell’s interview. If you have heard Part 1 yet, you can listen to it here.

Sari is extremely passionate about helping food entrepreneurs become more successful. After all, that’s her job!

Sari lives in Denver, CO and owns a consulting firm called Food Business Success. She also owns the Fort Collins Winter Farmers Market.

Sari’s credentials are immense! Before starting her consulting business in 2016, Sari worked for Whole Foods as both a Marketing Director and a Local Vendor Success Manager. She’s also managed a shared commercial kitchen, created a wholesale program for an organic farm, helped launch a restaurant, and managed a farmers market.

And now, as part of her Food Business Success coaching program, she runs a successful YouTube channel, podcast, and Facebook group.

Given her background, it comes as no surprise that she has a ton of amazing advice to share in this two-part episode!

In this episode, Sari drop TONS of great advice about growing a food business, including pricing, choosing products, branding, selling wholesale, scaling up, find a commissary kitchen, setting goals, and much more!

And you also want to miss an AMAZING workshop that Sari is giving about increasing sales at farmers markets and events. She owns a farmers market and has tons of great tips to share. The live workshop starts at 10am PDT on April 22nd. Click here for more details about the workshop

What You’ll Learn

• Which types of food products are the easiest and hardest to sell
• Whether you should sell a unique or a familiar product
• What it means when a food product requires customer “education”
• What to do if the product you want to sell isn’t allowed under your state’s cottage food law
• How your business and life goals steer the direction of your business
• How to set your business up to become a brick-and-mortar storefront someday
• The four essential elements of pricing your food products
• How to calculate cost of goods sold (COGS)
• Why most food entrepreneurs get pricing wrong
• What “price parity” is, and why it can bite you if you want to wholesale someday
• How to create a “path to profitability”
• When you should invest in labeling, packaging, logo design, etc
• What you should NOT do when starting a food business
• How to find a commercial kitchen that doesn’t cost an arm and a leg
• The biggest mistake to avoid when creating a brand for your food business
• How to compete with well-known brands when selling your products in stores
• Why your business can transform your life for the better

Live Workshop THIS FRIDAY

Title: How To Increase Sales At A Farmers Market

About: Sari shares all of her insider selling tips from years of running a farmers market

When: 10am PDT on Friday, April 22nd, 2022

• A replay will be available if you can’t attend live

Sign up: Click here for more details and a link to sign up

Resources

Food Business Success website (Instagram | Facebook | LinkedIn)

Increase Sales At A Farmers Market Workshop

Pricing For Profit Workshop (use coupon code FORRAGERPROFIT to get $60 off)

Food Business Success Podcast

Food Business Success YouTube Channel

Food Business Success Facebook Group

Get full show notes and transcript here: https://forrager.com/podcast/60