Building a Niche Audience, with Morning Brew’s Zoë Gibson

The Foster Podcast

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Morning Brew is a media start-up with a suite of business and lifestyle content. Zoë Gibson leads Growth & Audience Development for Morning Brew’s industry newsletters: Marketing Brew (https://bit.ly/2ShMZXo), Retail Brew (https://bit.ly/2RCTmEN), and Emerging Tech Brew (https://bit.ly/3oDcajp). She started her career at The Atlantic’s events division and later moved to Government Executive (a publication targeting those in the federal, defense, and state and local government), where she learned the ropes of “niche audience” content.

In this call, Zoë joined Foster’s David Burt and did a deep dive on:

How Morning Brew approaches niche audience growth
How a community is different from an audience
Tactics to grow newsletter subscriptions (no matter your resources)
Why acquisition is only half the battle

In Foster, writers elevate their craft by receiving feedback from fellow writers and professional editors. Apply here: https://www.foster.co/apply

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#Arts #Compound Writing #Writing #Blogging #Online Writing #Writing Advice #Writing Tips #Podcasting Education #Edition