20. The Importance of Building Relationships to Grow Revenue

The Freelance Factor: Business Growth Strategies

You can find more resources and articles from Rachel at www.copperhiveconsulting.com.

Resources

The Vision Driven Leader by Michael Hyatt

Free to Focus by Michael Hyatt

Rachel and her team at Copper Hive Consulting offer consulting packages and coaching to nonprofits and small businesses with a focus on operational strategy and structure, including marketing. She also has an expansive network of freelancers who specifically prefer serving nonprofits and with whom she shares contract position opportunities. Schedule a free discovery call with Rachel to find the right coach or to share your job opportunities with the freelance network.

Episode Notes

Needs of nonprofits haven’t changed, but maintaining funding and engagement with donors has shifted over the last twelve months. Barbara brings our focus to two important elements:

1. Relationship building is the core of any nonprofit (and business)
2. Maintain hope and confidence in the chaos and face of the unknown

Nonprofits need to shift their prior methodology and embrace new ways to meet donors and volunteers where they are. Make it personal. After a year like we’ve had, individuals are craving real and authentic relationships.

We also talk about corporate partners and the future with that style of support.

Barbara’s Bio

Whether it was leading record-setting reunion classes, securing tens of millions of dollars from global corporations following some of the most devastating natural disasters around the world, or overseeing a team that grew donor engagement of major individual donors committed to historic preservation, Barbara O’Reilly, CFRE understands that fundraising is much more than just raising money. It’s about enabling donors to realize their philanthropic dreams for issues that are most important to them and to be part of the change they want to see in the world. Barbara brings to her clients twenty-five years of major gifts, annual fund, and campaign fundraising experience at major non-profit organizations including Harvard University, the National Trust for Historic Preservation, Oxford University in England, and the American Red Cross.

Her consulting firm, Windmill Hill Consulting, helps non-profit organizations of all sizes cut

through the noise and develop a profitable fundraising strategy that focuses on the resources,

skills and tactics they need to build more effective donor relationships and catapult their

revenue.

Barbara became a Certified Fundraising Executive (CFRE) in 2015 and an AFP Master Trainer

in 2018. She serves as immediate past president of the Association of Fundraising

Professionals (AFP) Washington DC Metro Chapter and as a former member of the Advisory Panel for Rogare, The Fundraising Think Tank in the U.K. She is a frequent guest presenter at

national conferences in the U.S. and on various webinars hosted by Network for Good,

DonorSearch, Bloomerang, Firespring, OneCause, Boardable, UST, and Qgiv.

Barbara received her BA in English from Barnard College/Columbia University and her ALM in Celtic Studies from Harvard University.

Find Barbara

LinkedIn

Windmill Hill Consulting

Free Downloads

How to Write Landing Pages that Build Your Email List

21 Clubhouse Tips to Grow Your Business

Resources

The Vision Driven Leader by Michael Hyatt

Free to Focus by Michael Hyatt

Credits

Intro song by Huma-Huma: Crimson Fly

Find it on YouTube at https://www.youtube.com/watch?v=Of4nxkDXppI&list=PLKCo4y0JbV2Y41gOPI3pkn7nTyfUccd9n&index=4