255 | What could fundraisers achieve if they took the indirect route?

The Fundraising Talent Podcast

My conversation with Karl immediately reminded me of the brilliant little book, Obliquity, by LSE and Oxford professor John Kay, who makes the argument that our goals are best achieved indirectly. While counterintuitive, Kay explains that the most successful, most profitable enterprises don’t focus on profits or shareholder value. Arguably, this is a lesson fundraising hasn’t learned. Far too much of contemporary fundraising adheres to a direct approach, and I would venture to say that our fundraisers suffer the brunt of this truth. The direct approach convinces us that our attention should be narrowly focused on donors and dollars.

Karl has developed an appreciation for the indirect route in real time, discovering that being embedded in his community in a variety of ways makes for opportunities that he wouldn’t otherwise encounter. The oblique approach has taught him to trust the process and to not to become overly anxious when things diverge from where he thought they were headed. Karl has learned that fundraising at best is exploratory work; that it rarely goes according to our plans; and that, like everything that involves living, breathing human beings, it’s going to be messy and unpredictable.

As always, we are grateful to our friends at Cueback for their support of The Fundraising Talent Podcast. And, if you’d like to learn more about hosting Responsive Fundraising’s roadshow in your community, let’s coordinate a call.

#unpredictable #responsivefundraising

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