16 — JT McCormick — The Power of Perspective


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"The phrase 'fail fast' is complete bullshit. The goal is to learn faster. You only fail if you stop trying." - JT McCormick

  • How did JT McCormick use unimaginable darkness to shine a light on his true potential?
  • Why is maintaining perspective a game changer in entrepreneurship?
  • How can failure become a character-building force for good?
  • Why is gratitude a tool for grounding that every leader should use?

Overcoming Adversity And Challenge

JT McCormick, CEO of Scribe Media, has a unique perspective on adversity. Despite the challenging circumstances in which he grew up, JT has established himself in the entrepreneurial world and become an inspirational leader to many.

In this episode, JT shares his unbelievable story and the triumphs and setbacks he experienced along the way. He explains how he leverages adversity for growth, works through personal and professional challenges, and how you can use dark moments to become the person you're meant to be.

Maintain Perspective And Amplify Gratitude

Through life-shaping experiences, JT has shown a remarkable aptitude for maintaining perspective, particularly in regards to failure both in business and in life.

For any entrepreneur, failure and success are in the eye of the beholder. JT explains his empathetic mindset founded on a daily dose of gratitude and explains why he believes true failure only happens when you quit.

How To Cultivate The #1 Company Culture In America

In 2018, under JT's watch, Scribe was named by Entrepreneur.com as the #1 company in America for company culture. Every company wants to attract and retain the most engaged team members, so what's JT's secret?

We discuss the sense of belonging that keeps the tribes of Scribe accountable, happy, aligned on shared objectives, and always asking questions. Plus the three Ps that rule JT's CEO leadership style: people, process, and profit — in that order!

Key takeaways:

  • Take ownership of your story. Through sharing his story of overcoming adversity, JT demonstrates how endurance and hard work allowed him to take control of his destiny and become the leader he is today. For him, that meant not being afraid to ask for what he wants, and having the conviction to see every ambition through.
  • Know thyself. During challenging financial situations, it's easy to play the blame game with external forces. According to JT, by turning the focus on yourself and your character, you can emerge from the fire stronger, a better person, and with a solid ethos of personal pillars to carry you forward in your personal and professional life.
  • The best leaders teach. While cultivating his winning company culture, JT's goal was to fill the room with people smarter than himself — and he meant it. He explains why focusing his efforts on teaching, mentoring, and training his people allows Scribe to grow, improve, and lead the market.

Links And Resources


Michael Mogill, Crisp Video Group, and JT McCormick

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