34 — George Foreman III — The Fighter’s Mentality


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"You have to do things that other people aren't willing to do. When you go in that ring, you have to tell yourself: I may lose this fight, but not because I wasn't in condition." - George Foreman III

  • How did years of training — and winning — hone George Foreman III's business clout?
  • What does entrepreneurship have in common with stepping into the boxing ring?
  • What did George Foreman III learn from marketing the most successful household appliance sold in QVC history?
  • How can fighter-level preparedness take your law firm strategy to the next level?

George Foreman III: Dedication, Sacrifice, and a Relentless Work Ethic

Failure is not in George Foreman III's vocabulary. He's an undefeated pro boxer (who retired with a perfect 16-0 record), trainer, fearless entrepreneur — and yes, son of two-time heavyweight champion George Foreman. He attributes his entrepreneurial prowess to the lesson he learned training and fighting to win.

In this episode, we hear George Foreman III's incredible success story: dedication, sacrifice, and a relentless work ethic. Plus, we discuss ways to leverage the fighter mentality both in business and in life.

Learning From the Best: Managing the George Foreman Grill Empire

Boxing and household goods might seem incongruent, but just about anyone who loves the Foreman legacy has a George Foreman Grill! The grill began as a product promoted by a boxing champion but broke records by representing the real American family, eventually becoming the most successful household appliance sold in QVC history. So how did the Foremans do it?

George Foreman III served as the business manager of his dad’s empire and EVP of George Foreman Enterprises, Inc. when the grill boomed. He shares the crucial business lessons he learned from that period, including how to achieve phenomenal success by working small, local markets.

From Boxing to Business: Building Mental Resilience

One of George Foreman III's biggest takeaways from his years training with his father is mental toughness. He learned the hard way that in any kind of challenge, you have to arrive at a place where cognitive power will take you over the finish line. Quite simply: when the body is tapped out, the mind takes over.

George explains how preparation allows him to take his losses ahead of time, so he can show up to his business ready to do battle. His secret weapon? Being willing to do what others aren't.

Key takeaways:

  • Even the best laid plans need to flex. It doesn’t matter how smart you are or how perfect your plan is if you can’t pivot and adjust when adversity strikes.
  • Prepare to win. Take your losses in the gym so you don't have to take them in the ring.
  • Boxing and life are all about challenges. Winning is about stepping up, putting in the hours, and stepping out of yourself.

Links and Resources

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