Ep 114: Hard Sell Emails vs Soft Sell Emails: Which Is Best?

The Graham Cochrane Show

תוכן מסופק על ידי Graham Cochrane. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Graham Cochrane או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

3y ago 30:52

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Email marketing is still the best way to sell your digital products and grow your online business, but when it comes to writing promo emails and sending them to our email list most of us get stressed out.

We don't want to feel pushy or "salesy", and yet we still need the emails to work! (i.e. sell)

Did you know that you could sum up all promo emails into two categories? The hard sell and the soft sell. But which one is best for your business? That's what I want to discuss in today's episode, including:

When exactly in your promo to use hard sell and soft sell emails
How to write marketing emails that feel genuine and non pushy
A simple "test" to know whether your email is going to be effective or not before you send it.

118 פרקים

#Graham Cochrane #Business #Entrepreneur #Careers