Encore Episode: Adapt or Die, The Fall of Tower Records

The Great Fail

For over 4 decades, Tower Records was a pioneer in the music industry and the bedrock of record store culture. It was run by rebels and outsiders, where founder Russ Solomon was revered and idolized. Tower would become the mecca for music fans creating a generation that lived by their diehard slogan, “No Music, No Life”. For decades, it seemed like the sun would never set on the iconic yellow and red letters that illuminated so many urban cityscapes. But that light would eventually burn out. Find our how on The Great Fail.

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