E-Commerce Insights: Trends, Challenges, Strategies ft. Ashima Aggarwal | The Growth Genius

The Growth Genius - Business & Marketing Podcast

Dive into the dynamic world of E-Commerce with our latest episode of "The Growth Genius"! 🌐 In this episode, we have the incredible Ashima Aggarwal, Head of E-Commerce at Bajaj Consumer Care, sharing invaluable insights into the Trends, Challenges, and Strategies shaping the E-Commerce landscape.

Hosted by Mehul Ashar, Sr. VP - Revenue at Infidigit, this conversation is a goldmine of knowledge for anyone navigating the fast-paced world of online retail. 🛒💡

🔍 Key Highlights:

1️⃣ Traditional vs Digital Media

2️⃣ Career across industries and changing consumer trends

3️⃣ Changing customer needs in E-Commerce

4️⃣ Advertising in the digital age: benefits and pitfalls

5️⃣ Evolution of marketing over the years

6️⃣ Influencer marketing and its importance

7️⃣ E-Commerce challenges and marketplace dependence

8️⃣ AI in marketing

9️⃣ E-Commerce marketplaces: challenges and importance

🔟 Takeaways for budding marketers

Ready to boost your E-Commerce game? Don't miss out!

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