Curiosity: Inside the Letter of Intent - How anonymity created a newsletter growth engine read by thousands daily!


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על ידי Vidit Agarwal התגלה על ידי Player FM והקהילה שלנו - זכויות היוצרים שמורות למפרסם, לא ל-Player FM, והשמע מוזרם ישירות מהשרתים שלכם. הירשמו כדי לעקוב אחר עדכונים ב-Player FM, או הדביקו את כתובת העדכונים באפליקציות פודקאסט אחרות.

Hear from Kal Jamshidi, founder of Letter of Intent -- the daily Australian business activity newsletter read by 6k subscribers. This conversation will take you inside: How and why Kal started this newsletter, being anonymous at the beginning, utilising the power of LinkedIn, Creating a habit for the readers and serving utility, defensibility, media trends and we end with some of your most requested community questions.

Please enjoy exploring your curiosity as I did mine through this conversation!




02:30 - Life before Letter of Intent

04:23 - How 6 years in San Fransisco was inspiration

06:57 - Building a habit for the consumer

09:52 - The growth engine of LinkedIn

11:04 - Anonymous marketing

14:05 - 5 hours each night

15:20 - Filtering news into 1 page

16:22 - Creating habits and serving utility

17:38 - Peleton and RM Williams

19:44 - Balancing gossip and facts

21:04 - The Aussie corporate

21:34 - Unique community

23:55 - Changing landscape in Media

28:28 - Community questions


Find out more about Curiosity Center at

Find out more about Letter of Intent at

Share your feedback or questions directly with us at or via Linkedin / Instagram

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