Manage episode 302751586 series 2695079
In today’s episode, we are joined by one of the world’s foremost thinkers on entrepreneurship, Mike Michalowicz. Mike is a best-selling author of renowned titles like Fix This Next, Clockwork, and Profit First. He also worked as a small business columnist for The Wall Street Journal and as a makeover specialist on MSNBC. Mike has considerable experience in the world of business, having established, built, and sold two successful companies by the time he was 35 years old. He is also an international speaker and has traveled across the globe to speak at conferences and events for entrepreneurs. In our conversation with Mike, we discuss his new book Get Different: Marketing That Can't Be Ignored! and delve into why he saw a need for this content. Mike breaks down some of the key concepts and strategies from his new book as well as some of the most common mistakes small businesses make when it comes to marketing. We hear from Mike about why small businesses need to reframe how they view marketing as well as the crucial psychological insights that inform his methodology. We loved having Mike on the show and we’re sure you will find the conversation every bit as fascinating as we did! For all this and much more, tune in today!