Who wants to be a Comic SuperHero?

The Irish Tech News Podcast

Raki Brown, Director of Corporate Comic

…on grownup Comics, Super Heroes, Marketing, Blockchain and NFTs

Actually, corporate comics are the opposite of grownup comics. It’s all about inviting grownups to become childlike when expressing their dreams, not dumbing down to adult humour in graphics.

“As a result, it becomes aspirational, innovative and inspiring. We can also turn people into superheroes which in turn allows them to showcase the wonderful elements of their companies.”

Corporate comics has even hired a futurist to work on this project.

“When you ask a company to look at itself as a cartoon or a strip it totally changes how they see themselves and allows for new vision. It also brings new ideas, narrative and exciting interpretation of the product and company.”

As soon as Raki and his team bring in their ideas, the client tends to get really excited and often this leads to much more exciting conversations about the company. Compared with mundane marketing methods of brands, logos and text, it’s easy to see how clients can become very enthusiastic.

Raki also creates superheroes or characters for key people within their client. His first job is to tell them to ignore what they do and concentrate on what they believe in and what their passion is.

“And we also look at their own personal kryptonite – that can be very powerful in terms of narrative.”

Interestingly, creating a superhero can often inspire the CEO to do more superhero activities – one leads the other.

Comics are also important for GenZ and the Zoomers – attention span is limited and this audience is used to absorbing content in a different way.

“If you don’t talk their language then you are going to lose them.”

The fast paced world means that people may look at video for a few seconds – typically with the sound off, or may look at a picture, without or without reading the text below – but with a comic complex ideas can be communicated in a single strip or even screen. Stories can be understood in a split second – which is all anyone has these days to attract eyeballs.

First comics then NFTs – they are in the process of building a metaverse with compelling comic strip story lines. Who would not want to be part of that process?

To find out more, visit corporatecomics.io

This episoode was hosted by Jillian Godsil, award winning journalist, broadcaster and author. Find out more about her latest book at https://persons-of-interest.io/