התחל במצב לא מקוון עם האפליקציה Player FM !
Lisa Creaven explains how she used influence marketing and social to build Spotlight Oral Care
Manage episode 289529451 series 2846170
Lisa Creaven and her sister were both dentists in Ireland. They decided to launch Spotlight Oral Care bring consumer dental products up to date. They have built a brilliant business which quadrupled its turnover last year by challenging their giant competitors with a position as a beauty brand for teeth.
She shares the marketing approach she used to build up a huge social media following and explains how to go about influencer marketing and how to integrate with paid and email.
We also cover international expansion and the success of the brand in the USA and the rest of Europe.
24 פרקים
Manage episode 289529451 series 2846170
Lisa Creaven and her sister were both dentists in Ireland. They decided to launch Spotlight Oral Care bring consumer dental products up to date. They have built a brilliant business which quadrupled its turnover last year by challenging their giant competitors with a position as a beauty brand for teeth.
She shares the marketing approach she used to build up a huge social media following and explains how to go about influencer marketing and how to integrate with paid and email.
We also cover international expansion and the success of the brand in the USA and the rest of Europe.
24 פרקים
כל הפרקים
×ברוכים הבאים אל Player FM!
Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.