Disrupting The Infant Formula Industry | feat. Laura Katz

The Kelly Roach Show

Laura Katz has been disrupting the infant formula industry as the founder and CEO of Helaina since 2019. Helaina is the first company to bring the immune-nourishing proteins in breast milk to infant formula. Laura shares how listening to a podcast about the black market for breast milk helped her see a problem in the market. Through her background in food science, they can provide the solution to parents who either cannot, or choose not, to breastfeed.

Also in this episode:

• The hardships of disrupting an industry that has not been challenged in decades
• How Laura started to raise capital by cold emailing angel investors
• Why it’s so important to create a healthy working environment for the team
• The process that goes into testing the product

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• Unstoppable: 9 Principles for Unlimited Success in Business and Life
• Conviction Marketing
• Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team
• The Live Launch Method