How to increase your Shopify store’s revenue with data and insights with Duane Brown


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Once you have your Shopify store up and running, you’ll have a ton of data to keep up with.

But since not all data is created equal, how do you decide which metrics to track?

That’s why we caught up with Duane Brown, Founder & Head of Strategy at Take Some Risk, to learn about Shopify analytics and reporting.

In this episode, you’ll learn:

  • What Shopify reports you should build
  • What metrics you should pay attention to
  • Why Duane thinks add to cart CPA is the new north star on marketing spend
  • How to analyze your recurring orders data


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