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#13: Breaking Down Active vs Passive Word of Mouth
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Tune into this episode of The Marketing Water Cooler Podcast to hear Jeremy break down the difference between active and passive word of mouth marketing, and how you can start to harness the power of word of mouth marketing to bring in clients to your business.
Passive word of mouth marketing might be the situation that you find yourself in at the moment, taking care of your clients and hoping that they’ll take care of you by referring you on to their peers. But this strategy can only take you so far, and won’t build you a solid client base. Instead, you need to start creating a community around your business, who’ll get out there and talk online about you and who’ll promote your services for you. Jeremy shares some ideas on how to kickstart this process and the right questions to ask your clients to find out how they found you.
Send your marketing questions to Jeremy and Steph to have them answered in a future episode of The Marketing Water Cooler Podcast.
Timestamps
[0:30] What’s the real value of word of mouth marketing in B2B service-based marketing?
[1:08] You built your business off word of mouth marketing
[2:37] Word of mouth is a hope strategy
[4:30] How do referrals feed into word of mouth marketing?
[7:15] You can make your data say anything you want, but is it accurate?
[9:24] The right question to ask to find out how people discover your services
[11:09] The important data points to gather from your clients
[12:45] Steph’s take: Create a community around your business
[13:39] Word of mouth marketing builds confidence in your services
[15:01] Make it easy for people to want to talk about you
[16:04] Celebrate the community around your business
[16:50] Some ideas to kick off celebrating your business success
Links
Strategic Branding Studios website
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