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#11: Word Of Mouth & Data-Driven Marketing
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Today’s episode of The Marketing Water Cooler Podcast tackles a big topic in the current landscape of marketing: In our data-driven world of marketing, what role does word of mouth marketing play? You want to be able to work out which parts of your marketing strategy are delivering ROI, but word of mouth doesn’t slot neatly into a category of marketing in the same way that email marketing or social media marketing does. Effectively, word of mouth marketing still plays a role in marketing, it’s just harder to control and it’s harder to know just how much it contributes, and where it’s most effective.
Jeremy gives a model for the role of mouth marketing in the age of data, which revolves around utilizing the power of online communities and community recommendations. When you understand the business communities that talk about your service, you will close the gap on finding your ideal customer. Harnessing the power of community can also help you build longevity in your marketing strategy.
Subscribe to The Marketing Water Cooler Podcast to learn how to boost your business marketing, and listen out for new episodes every Tuesday, Wednesday and Thursday.
Timestamps
[0:15] Today’s topic: what’s the role of word of mouth marketing?
[1:04] The hard truth about attributing your marketing success
[3:34] Steph’s experience of word of mouth marketing
[4:30] Search engine marketing has changed
[6:35] The role of word of mouth marketing in the age of data
[8:40] You want people to promote your business, regardless of the product or service you’re selling
[9:25] Steph’s thoughts on the increased scale of word of mouth marketing
[10:15] Communities supplement your native network
[11:12] Don’t underestimate the power of community
Links
Strategic Branding Studios website
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