๐Ÿค” 5 Reasons why Facebookโ€™s Automated App Ads (AAA) aren't ready for prime time yet ๐Ÿฅ‘

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Facebook recently made its Automated App Ads(AAA) available for all advertisers - as a part of its broader push toward having greater automation drive advertising performance.
As of this writing, we see a number of challenges with AAA due to which we don't recommend doubling down on AAA.
In this episode, we explain how AAA works - and what some of the challenges with it are.
KEY HIGHLIGHTS
๐Ÿค– What are Facebookโ€™s Automated App Ads
๐Ÿฆพ The optimisation that AAA automates
โš—๏ธ The introduction of liquidity
๐Ÿ“ Why CPA is not necessarily the right metric to use
๐Ÿคท AAA doesnโ€™t leverage your existing knowledge of your users
๐Ÿงญ Navigating the learning phase is tricky
๐Ÿ”Œ Why knowing when to pull the plug is uncertain
๐Ÿงบ AAA is like putting all your eggs in one basket
๐ŸŒ How performance data is obfuscated
๐Ÿ˜ต Thereโ€™s no way to know whatโ€™s going wrong, when something's going wrong
๐ŸŽฏ Target exclusion is not quite there yet
๐ŸŒ… Itโ€™s early days yet; AAA will get better
๐ŸŒ Test in non-critical geos
โš–๏ธ How to choose the right type of campaigns for testing
โ˜” Using split tests is the prudent path forward
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/5-reasons-why-facebooks-automated-app-ads-aaa-arent-ready-for-prime-time-yet/

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