馃摎 Highlights from The Definitive Guide to Marketing Post-IDFA World 馃挕

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We鈥檙e very excited to present a very special episode - highlights from The Definitive Guide To Marketing In a Post-IDFA World.
As some of you may know, we released the book last week - featuring highlights from over 500 minutes of audio, featuring some of the smartest folks in mobile that we鈥檝e had a chance to speak to on the Mobile User Acquisition Show.
On today鈥檚 episode, we feature the most impactful quotes from the book. These are also highlights from some of the previous episodes of the Mobile User Acquisition Show that deal with the privacy changes coming with iOS 14.
These feature some of the smartest folks in mobile who鈥檝e been guests on the Mobile UA show, including: John Koetsier, Thomas Petit, David Philippson, Maor Sadra, Eric Seufert, Nimrod Zuta, Pau Quevedo, Andy Carvell, Kevin Bravo, Gadi Eliashiv, Nebojsa Radovic, Colette Nataf, Gabe Kwakyi, Warren Woodward, and Mark Loranger.
KEY HIGHLIGHTS
馃憗锔 The very real dangers of easily-accessible IDFAs
馃槆 Apple has an agenda with the iOS 14, and it isn't pure altruism
馃搱 How making the IDFA useless pushes Apple鈥檚 revenue up
馃 The ideal demographic for advertisers to target is the same that knew to turn off IDFAs
馃搷 Limit ad tracking actually meant more invasive tracking
馃搻 Measurement was always tricky
馃寳 Why attribution only presents a partial picture
馃搳 Why relying on LTV was not great to begin with
馃挵 How IDFAs are going to fundamentally change app UA economics
馃挼 Predicting ad revenue will be uncertain for the moment
馃 Preparing for changes in the programmatic landscape
馃敠 How post-IDFA strategies will have a renewed focus on retention and reengagement
馃棑锔 Understanding the opportunities of the conversion value framework in SKAdNetwork
馃挱 4 considerations to customise your conversation value framework
馃З How MMPs will evolve to still be a critical component of the measurement infrastructure
馃弫 Why causal inference can address some of the issues with SKAdNetwork
馃尗锔 How IDFAs are going to change the game for publishers.
馃寠 How to use web flows for UA and what to expect
馃帹 Optimizing for creative hits is vital
馃 Using automation as a part of your UA playbook
馃憤 Do whatever you need to do to maximise consent
馃О Tools to have in your marketing arsenal: pre-permissioning and win-backs
馃摬 Why in-app bidding may carry the day
馃挷 Why uncertain times are not the right time to look for capital
馃挜 Post-IDFA is a time to focus inward and reassess the impact at a business level
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/highlights-from-the-definitive-guide-to-marketing-post-idfa-world/
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