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๐ธ๏ธ How to drive web-based user flows for your iOS 14 user acquisition - with Colette Nataf, CEO and founder at Lightning AI โก
Manage episode 276225145 series 2575608
Colette Nataf is the founder and CEO at Lightning AI. In todayโs conversation, Colette describes 3 potential scenarios: best case, worst case and somewhere in the middle - and talks through how we might prepare for the worst. She illustrates the possibilities with the experience of a company that is using web-based flows for their UA today in a pre-iOS-14 world, and outlines exactly how the different aspects of user acquisition might change come January.
KEY HIGHLIGHTS
๐ฑ The best, the worst and the middle case scenarios for iOS 14
๐ How a privacy app manages growth without a single SDK
๐ฑ It is possible to grow without sophisticated attribution
๐งฎ Old school tracking with UTM parameters
๐ The longer the funnel, the greater the drop-offs
๐จ Targeting without conversion data doesnโt exist
๐ Macro trends impact CPMs
๐ฌ Why it is a good idea to prep the user for a new flow
๐ It is end times for broad targeting
๐ฌ๐ป No user level data means lookalikes will not work
๐งถ Interest-based targeting will become more prominent
๐๏ธ How to set up a web-based flow
๐๏ธ The critical importance of stitching together data from different sources
๐ซ Things that marketers should not attempt
๐ Marriage of convenience: marketing courts engineering
๐ค Bringing data science into the fold
๐ช๏ธ Prepare for the worst, even though it may not happen
๐ Facebook will not remain a superstar
๐ Which are the new channels on the block?
๐ฅ๏ธ The potential return of display advertising
๐ฆ How marketing teams will change and evolve.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/how-to-drive-web-based-user-flows-for-your-ios-14-user-acquisition-with-colette-nataf-ceo-and-founder-at-lightning-ai/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
**
Check out our podcast featuring inside stories of how technology evolves and grows:
http://HowThingsGrow.co
250 ืคืจืงืื
Manage episode 276225145 series 2575608
Colette Nataf is the founder and CEO at Lightning AI. In todayโs conversation, Colette describes 3 potential scenarios: best case, worst case and somewhere in the middle - and talks through how we might prepare for the worst. She illustrates the possibilities with the experience of a company that is using web-based flows for their UA today in a pre-iOS-14 world, and outlines exactly how the different aspects of user acquisition might change come January.
KEY HIGHLIGHTS
๐ฑ The best, the worst and the middle case scenarios for iOS 14
๐ How a privacy app manages growth without a single SDK
๐ฑ It is possible to grow without sophisticated attribution
๐งฎ Old school tracking with UTM parameters
๐ The longer the funnel, the greater the drop-offs
๐จ Targeting without conversion data doesnโt exist
๐ Macro trends impact CPMs
๐ฌ Why it is a good idea to prep the user for a new flow
๐ It is end times for broad targeting
๐ฌ๐ป No user level data means lookalikes will not work
๐งถ Interest-based targeting will become more prominent
๐๏ธ How to set up a web-based flow
๐๏ธ The critical importance of stitching together data from different sources
๐ซ Things that marketers should not attempt
๐ Marriage of convenience: marketing courts engineering
๐ค Bringing data science into the fold
๐ช๏ธ Prepare for the worst, even though it may not happen
๐ Facebook will not remain a superstar
๐ Which are the new channels on the block?
๐ฅ๏ธ The potential return of display advertising
๐ฆ How marketing teams will change and evolve.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/how-to-drive-web-based-user-flows-for-your-ios-14-user-acquisition-with-colette-nataf-ceo-and-founder-at-lightning-ai/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
**
Check out our podcast featuring inside stories of how technology evolves and grows:
http://HowThingsGrow.co
250 ืคืจืงืื
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