๐Ÿ•ธ๏ธ How to drive web-based user flows for your iOS 14 user acquisition - with Colette Nataf, CEO and founder at Lightning AI โšก

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ืขืœ ื™ื“ื™ Shamanth Rao ื”ืชื’ืœื” ืขืœ ื™ื“ื™ Player FM ื•ื”ืงื”ื™ืœื” ืฉืœื ื• - ื–ื›ื•ื™ื•ืช ื”ื™ื•ืฆืจื™ื ืฉืžื•ืจื•ืช ืœืžืคืจืกื, ืœื ืœ-Player FM, ื•ื”ืฉืžืข ืžื•ื–ืจื ื™ืฉื™ืจื•ืช ืžื”ืฉืจืชื™ื ืฉืœื›ื. ื”ื™ืจืฉืžื• ื›ื“ื™ ืœืขืงื•ื‘ ืื—ืจ ืขื“ื›ื•ื ื™ื ื‘-Player FM, ืื• ื”ื“ื‘ื™ืงื• ืืช ื›ืชื•ื‘ืช ื”ืขื“ื›ื•ื ื™ื ื‘ืืคืœื™ืงืฆื™ื•ืช ืคื•ื“ืงืืกื˜ ืื—ืจื•ืช.

Colette Nataf is the founder and CEO at Lightning AI. In todayโ€™s conversation, Colette describes 3 potential scenarios: best case, worst case and somewhere in the middle - and talks through how we might prepare for the worst. She illustrates the possibilities with the experience of a company that is using web-based flows for their UA today in a pre-iOS-14 world, and outlines exactly how the different aspects of user acquisition might change come January.
KEY HIGHLIGHTS
๐Ÿ”ฑ The best, the worst and the middle case scenarios for iOS 14
๐Ÿ”’ How a privacy app manages growth without a single SDK
๐ŸŒฑ It is possible to grow without sophisticated attribution
๐Ÿงฎ Old school tracking with UTM parameters
๐Ÿ‚ The longer the funnel, the greater the drop-offs
๐Ÿ’จ Targeting without conversion data doesnโ€™t exist
๐ŸŒŽ Macro trends impact CPMs
๐ŸŽฌ Why it is a good idea to prep the user for a new flow
๐Ÿ”š It is end times for broad targeting
๐Ÿ‘ฌ๐Ÿป No user level data means lookalikes will not work
๐Ÿงถ Interest-based targeting will become more prominent
๐Ÿ—“๏ธ How to set up a web-based flow
๐Ÿ—„๏ธ The critical importance of stitching together data from different sources
๐Ÿšซ Things that marketers should not attempt
๐Ÿ’ Marriage of convenience: marketing courts engineering
๐Ÿค– Bringing data science into the fold
๐ŸŒช๏ธ Prepare for the worst, even though it may not happen
๐ŸŒŸ Facebook will not remain a superstar
๐ŸŒˆ Which are the new channels on the block?
๐Ÿ–ฅ๏ธ The potential return of display advertising
๐Ÿฆ‹ How marketing teams will change and evolve.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/how-to-drive-web-based-user-flows-for-your-ios-14-user-acquisition-with-colette-nataf-ceo-and-founder-at-lightning-ai/

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