🔒 How web privacy changes and tracking prevention are shaping the future of web advertising - with Allison Schiff, Senior Editor at AdExchanger 🌐

The Mobile User Acquisition Show

Our guest today is Allison Schiff, senior editor at AdExchanger. Allison writes about mobile, Facebook, cross-device measurement, and the app economy, with an increasing focus on privacy and its regulation.
We've covered the upcoming iOS 14 privacy changes that are impacting primarily the app economy in a lot of detail in other episodes. Today, we're going to talk about very similar privacy trends in the web space, which have happened in a manner that's very comparable to what's happening on the apps front; except that some of the changes on the web far precede what's happening with the iOS 14.
In today's conversation. Alison dissects how privacy has evolved in the web space, what the key browsers are implementing, how that impacts businesses—and web businesses—the world over, and more importantly, what to expect in the near future. For a great contextualization of what's happening across the digital space, both in apps as well as on the web, this is a great episode to know and understand exactly what's going on.
KEY HIGHLIGHTS
💰 Why Chrome raked up because of changes in Safari
⏳ A history of privacy on browsers
✋ Safari’s Intelligent Tracking Prevention vs. Firefox’s Enhanced Tracking Prevention
🎠 Companies tried to workaround ITP and failed
⏰ Mozilla’s privacy changes predate Apple’s
🍪 The difference between a first, second and third party cookie
📍 First party cookies are also tracking cookies
👾 Breaking down the Facebook pixel
⛔ How blocked cookies affect advertizing
⚔️ The end of cross-site tracking
🤑 The effect of personalized advertising changes on publisher revenue
🥠 The rise of cookie-less solutions
🤦 Ad tech is being shaken up
🤖 Unified ID 2.0 by Trade Desk
💣 There’s going to be an effect on programmatic
🧲 Advertisers will switch to Facebook and Google in the short term
⚡ Contextual will get more attention
🗞️ Why media companies are generating user value
🦸 Big publishers may save the day
💸 Smaller publishers are in for a rough ride
🆔 2021: The year of identity
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/how-web-privacy-changes-and-tracking-prevention-are-shaping-the-future-of-web-advertising-with-allison-schiff-senior-editor-at-adexchanger/

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