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๐ง๐ฟโ๐คโ๐ง๐ฟ How will lookalikes and post-install event optimization work under ATT & SKAdNetwork? ๐
Manage episode 289966014 series 2575608
After IDFAโs deterministic paradise, SKAdNetwork and the move to probabilistic targeting can feel like fumbling in the darkโand like we are stepping back in time.
In todayโs episode, we talk about the mechanics of how lookalike and post-install event optimization used to look, in order to understand exactly what will be changing, and more importantly what impact that change will have.
In spite of these changes, we will have lookalikes - and we will have optimization for post install events. In this episode we talk about how these will look going forward.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/how-will-lookalikes-and-post-install-event-optimization-work-under-att-skadnetwork/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
**
Check out our podcast featuring inside stories of how technology evolves and grows:
http://HowThingsGrow.co
251 ืคืจืงืื
Manage episode 289966014 series 2575608
After IDFAโs deterministic paradise, SKAdNetwork and the move to probabilistic targeting can feel like fumbling in the darkโand like we are stepping back in time.
In todayโs episode, we talk about the mechanics of how lookalike and post-install event optimization used to look, in order to understand exactly what will be changing, and more importantly what impact that change will have.
In spite of these changes, we will have lookalikes - and we will have optimization for post install events. In this episode we talk about how these will look going forward.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/how-will-lookalikes-and-post-install-event-optimization-work-under-att-skadnetwork/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
**
Check out our podcast featuring inside stories of how technology evolves and grows:
http://HowThingsGrow.co
251 ืคืจืงืื
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