ืืชืื ืืืฆื ืื ืืงืืื ืขื ืืืคืืืงืฆืื Player FM !
๐ฆ iOS 15: No more self-attributing networks (SANs): how SKAdNetwork will allow more objective campaign measurement soon ๐ฌ
Manage episode 300895908 series 2575608
A big change thatโs coming to SKAdNetwork with iOS 15 is one thatโs under-the-hood - and itโs significant because it addresses a big shortcoming of SKAdNetwork right now by allowing apples-to-apples comparison between all networks - including Facebook, Google and other SANs.
In todayโs episode we explain the mechanics of how things work now, how theyโve shifted from the way they used to - and why it is a huge deal for advertisers.
Highlights
๐ How attribution for SANs have worked until now - with and without SKAdNetwork.
โ๏ธ SANs grade their own homework right now.
๐ช๏ธ What changes with iOS 15.
๐ Why this change matters for advertisers.
โ
The one exception to this change.
Note: Weโre excited to announce the second edition of our live workshop series, Mobile Growth Lab, to help marketers, leaders and execs prep for a post-IDFA world!
In the first edition, we helped over 40 attendees:
- See the map
- Prepare the groundwork
- Move forward
- Find acceleration
Weโll cover all that (updated for the reality of the post-IDFA world) and many requested topics like web-based flows, creative strategy, conversion values, prep for iOS 15, and more.
Interested? Fill up this quick form to join the interest list. (Itโs a 2-minute form, and there is no commitment as yet. This is to help us get an idea of the level of participant interest so we can plan sessions and logistics.)
**
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ios-15-no-more-self-attributing-networks-sans-how-skadnetwork-will-allow-more-objective-campaign-measurement-soon/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
251 ืคืจืงืื
Manage episode 300895908 series 2575608
A big change thatโs coming to SKAdNetwork with iOS 15 is one thatโs under-the-hood - and itโs significant because it addresses a big shortcoming of SKAdNetwork right now by allowing apples-to-apples comparison between all networks - including Facebook, Google and other SANs.
In todayโs episode we explain the mechanics of how things work now, how theyโve shifted from the way they used to - and why it is a huge deal for advertisers.
Highlights
๐ How attribution for SANs have worked until now - with and without SKAdNetwork.
โ๏ธ SANs grade their own homework right now.
๐ช๏ธ What changes with iOS 15.
๐ Why this change matters for advertisers.
โ
The one exception to this change.
Note: Weโre excited to announce the second edition of our live workshop series, Mobile Growth Lab, to help marketers, leaders and execs prep for a post-IDFA world!
In the first edition, we helped over 40 attendees:
- See the map
- Prepare the groundwork
- Move forward
- Find acceleration
Weโll cover all that (updated for the reality of the post-IDFA world) and many requested topics like web-based flows, creative strategy, conversion values, prep for iOS 15, and more.
Interested? Fill up this quick form to join the interest list. (Itโs a 2-minute form, and there is no commitment as yet. This is to help us get an idea of the level of participant interest so we can plan sessions and logistics.)
**
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ios-15-no-more-self-attributing-networks-sans-how-skadnetwork-will-allow-more-objective-campaign-measurement-soon/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
251 ืคืจืงืื
ืื ืืคืจืงืื
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