🤔 Whatever happened to iOS 14 app clips? What Apple could have learned from playable ads. 📎

The Mobile User Acquisition Show

App clips were a feature that got a lot of buzz when Apple announced iOS 14 at the last WWDC - but these haven’t seen a lot of widespread adoption. This was an incredibly cool and slick experience for consumers - and very useful for developers - so what happened? What could have been ways to make this work? And should you still care? We answer these questions in today’s episode.
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Also: in case you missed it, we’re hosting a workshop series Mobile Growth Lab to get marketers and leaders ready for iOS 14’s App Tracking Transparency changes. See more details here: http://bit.ly/MobileGrowthLab2021
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/whatever-happened-to-ios-14-app-clips-what-apple-could-have-learned-from-playable-ads/
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