email marketing tips - segmentation

The New Age of Influence

In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand will cover the importance of email marketing and market segmentation.

Email marketing segmentation aspects

[1:45]

The pace of technology is just mind-boggling, and it's been accelerating day-by-day. So digital marketing is no exception to that. Email marketing is also an exception to that. When you put email marketing in perspective across many other channels, other digital marketing channels, it indeed outperforms them in terms of looking into are doing the organic search using SEO, or if you're doing content marketing using blogging, you are content repurposing.

Three high-level types of segmentation

[3:38]

One is called demographic segmentation, which deals with age, gender geography, salary, and race. The next one is behavioral segmentation. It deals with your target marketplaces, buying patterns, purchase frequency, benefits they look for, or whether they are first-time buyers or regular buyers. And the third one is psychographic segmentation. It gets into knowing the why, getting into behind why they do certain things such as their personality traits, lifestyle, likes, dislikes, or things of that nature.

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