A New Kind of Record Label

The New Music Business with Ari Herstand

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Ankit Desai is the founder and CEO of Snafu Records, the world's first AI-enabled artist services company. Snafu's algorithms identify talented artists from all over the world, which the company then invests in growing and supporting. Before starting Snafu, Ankit was at Universal Music, where he worked with artists like Tove Lo, Avicii, Swedish House Mafia, and Shawn Mendes. For his work at Snafu and Universal, Ankit was recognized by Forbes 30 under 30 Europe, and Nordic Music Business' 20 under 30.

Mira Howard currently serves as the head of Snafu's Song Fund. While she has an education in physics and economics and an MBA from Cambridge, she also has had a lifelong love for music and writes and plays music in her own time. In her career Mira has worked scaling creative startups, and is passionate about bringing Snafu to the artists of the world.

This week, Ari is joined by Ankit Desai and Mira Howard of SNAFU records, to discuss how they built a completely new type of record label from the ground up. They aim to change the way artists think about their music as a business asset, encouraging artists to invest in their catalogs and not just focus on new releases. Ankit and Mira explain how SNAFU aims to change the game and create a win-win situation for all of its artists, maximizing success and longevity all while keeping the rights in the hands of the artists.

00:00 - Discovering and Investing in Unsigned Artists

13:05 - Improving and Increasing Artists' Listenership

29:34 - Don't Give Up on Your Catalog: The Value of Old Songs

39:29 - Social Media Strategies: Coaching Artists for Success

44:53 - Playlist Power: Investing in Catalogs

51:48 - Snafu's Business Model: Partnering with Undervalued Artists

56:31 - Supporting Female Creators: The Snafu Women's Creator Fund

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

X: https://twitter.com/ArisTake

Threads: https://www.threads.net/@aristake_

YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

X: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Snafu Records :

Website: https://www.snafurecords.com/

Instagram: https://www.instagram.com/snafurecords/

TikTok: https://www.tiktok.com/@snafurecords

X: https://x.com/snafu_records

LinkedIn: https://www.linkedin.com/company/snafu-records/

Edited and mixed by Ari Davids

Music by Brassroots District

Produced by the team at Ari’s Take

---

Hosted on Acast. See acast.com/privacy for more information.