Is SubmitHub Good or Bad for Indie Musicians: Interview with the Founder

The New Music Business with Ari Herstand

THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.

07:30 Welcome

09:42 Ari’s Take review of SubmitHub

15:50 SubmitHub business model / where the curators come from

22:46 Submitting playlist campaigns / navigating Spotify's algorithm

36:13 Inside Spotify for Artists' playlist data

41:39 EveryNoise.com (every genre ever)

45:10 Spotify’s personal, algorithmic and editorial playlists

56:05 'Hot or Not' feedback feature

1:06:40 Instagram / TikTok influencer marketing services

1:20:26 Current state of music blogs

1:31:50 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Jason Grishkoff

Website: https://www.submithub.com

Instagram: https://www.instagram.com/submithub

Twitter: https://www.twitter.com/submit_hub

LinkedIn: https://za.linkedin.com/in/jasongrishkoff

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

---

Hosted on Acast. See acast.com/privacy for more information.