S02E47: Founder Institute presents How to Build a Customer-Centric Startup with - Lucas Fox, Head of Relationship Management, Brex & Pradeep Rathinam, Chief Customer Officer, Freshworks

The Orbit Shift Podcast

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In this episode of The Orbit Shift Podcast hosted by Founder Insititute; Ryan Micheletti, Head of Global Operations at Founder Institute talks to Lucas Fox, Head of Relationship Management, Brex, and Pradeep Rathinam, Chief Customer Officer, Freshworks about how founders can build a customer-centric startup.
They talk about how to define a customer-centric startup, the best practices of customer-centric startups, and how founders can listen to their customers without moving away from the ethos of their startups or the products that they're building.
Listen in.

Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, and activity capture) by joining the Freshworks for Startups program. Click here to check eligibility.

About the Guests

Lucas Fox - Lucas Fox was born in Rio de Janeiro, Brazil, but spent his adolescence in Madrid, Spain, and London, UK.

In 2018 Lucas joined Brex, a >$7b startup reinventing the B2B financial services space. At Brex, Lucas helped start the recruiting team and scale the company, then he moved into a go-to-market role to lead the launch of Brex Cash, and most recently has built a Relationship Management team responsible for existing-customer revenue.

Pradeep Rathinam - Pradeep Rathinam is the Chief Customer Officer at Freshworks post-acquisition of AnsweriQ by Freshworks.

Pradeep was the Founder & CEO of AnswerIQ, a Seattle-based artificial intelligence company in the customer service automation space. Prior to AnswerIQ, Pradeep was the CEO of Aditi Technologies, a leading cloud services provider, and led the company to a successful sale to Symphony Teleca, a PE firm.

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Host and Producer - Jayadevan PK

Assistant Producer - Shashwath J

Audio Engineer - Rajesh Subramanian

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#MBA #Entrepreneur #Business #Freshworks