294: Responsive Search Ads Deep Dive - Part 3

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Links:
About responsive search ads - https://support.google.com/google-ads/answer/7684791

Show Notes:
This week we're wrapping up our 3-part deep dive into responsive search ads by reviewing tips for entering headlines, discussing how to create new test ads, and revealing some important information about pinning headlines.
(7:04) Tips for entering your headlines
Keep it simple. Focus on relevancy and solving users' search problems.
(18:39) Creating new test ads as time goes on
"Removing or editing any headlines or descriptions can change the ads that are serving and may impact your performance."
(21:34) Pinning headlines
"Headlines or descriptions pinned to Headline position 1, Headline position 2, or Description position 1 will always show."
(35:40) Our biggest takeaways from "About responsive search ads"

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