A Different Perspective - Lou Hughes - The Revenue Maze - Episode # 009

The Revenue Maze

Lou Hughes is the Founder and CEO at MovingMinds.io. He has worked with many prominent companies and wants to help others figure out how to increase their ROI. Lou joins host Valerie Cobb to talk about how to increase the value of your company and work your way out of the confusing maze that is revenue.

Takeaways

• There are so many things in marketing that can create tremendous ROI, and you might not know it so having someone come in and help point it out is a good idea.
• You need to stay persistent. Change doesn’t happen overnight and you need to be consistent with your change and make sure it stays within your core and brand.
• Neglecting your business pipeline is something that can be done at your own peril. It only hurts your company to not keep up with your pipeline.
• You can be successful even with a small budget. You don’t want to stretch yourself too thin, so focus on where your customers are and make yourself strong there.
• Data collecting and CRMs are more of a science now with all the tools that are available to everyone.
• You need to remember that you aren’t selling to just the companies, you are also selling to humans and those who work in the office. You need to market your product to them as well.
• You have to find what the pain point for your customers and try to take that away and make their lives easier.

Quote of the Show:

10:44 “As long as you're doing the right things you need to stay to it. And that's true of your identity, your brand identity. People's slogans change, their branding changes. You gotta kind of find the right mix and then be consistent with it.”

Links

• LinkedIn: https://www.linkedin.com/in/louhughes/
• Website: https://www.movingminds.io/

Ways to Tune In

• Amazon Music - https://music.amazon.com/podcasts/7d80f727-4d62-4d16-a0c9-96ec7bda6c6b/the-revenue-maze
• Spotify - https://open.spotify.com/show/6azAXp0qFgrmjcql0jeJM8
• Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucmV2ZW51ZW1hemUuY29tL2ZlZWQueG1s
• YouTube - https://youtu.be/1ceKSiOnOrQ