How to Do SEO Yourself with Karen Callahan


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You’ve heard about SEO and how it can really drive traffic to your website, but you keep putting it off. SEO can seem overwhelming, overly technical, and can feel like there is too much to learn. However, SEO can actually be easy to learn and implement in your business. SEO may also be the most effective marketing tool in your toolbox, and one you can do yourself with little to no cost.

In this episode of the Sassy Strategist podcast, host Kim Dawson interviews Karen Callahan, SEO Strategist, Trainer, and WordPress Developer, who shares her tips and strategies for getting found on search engines like Google. Kim and Karen discuss blog writing and content creation for maximum SEO, the do’s and don'ts of guest blogging, and whether or not it matters which website platform you choose (Squarespace, Wix, Wordpress, etc.). They geek out over SEO and you won’t believe what you learn.


* Guest posting is for creating awareness, not SEO.

* You can boost SEO on your website by writing on a few topics from multiple perspectives.

* SEO tools and plugins don’t do SEO for you! They simply evaluate and make recommendations.

* The copy you put “above the fold” on your website should be written with SEO in mind.

* It may be better to drive traffic to web pages other than your home page.


Karen Callahan, MSCIS, SEO Strategist and Trainer, WordPress Developer, Speaker, Founder of Adventures Online and

Karen Callahan is an SEO Strategist and Trainer, WordPress Developer, and Speaker with nearly 25 years’ experience developing websites and 15 years applying SEO to websites. A fierce advocate for do-it-yourselfers, Karen has trained many clients on how to add SEO to their own websites. She has flipped the script on SEO and developed a unique system; a words-based SEO system (not algorithm-based) that is ideal for non-tech professionals. She focuses on the “words” because words are what the algorithm and statistics are measuring!


Kim Dawson is a results-driven business strategist and an expert at turning a good business into a great one. Her clients have reached their current capacity and need to make changes in order to generate more profits and get their time back! With over 20+ years of entrepreneurship and accounting experience, Kim helps small businesses optimize their pricing and procedures while navigating niche markets and building a team without cutting into their profitability.

If you’re ready to transition from day-to-day service provider to CEO, book a discovery call with Kim at

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