How to Price Your Biggest Proposal with Confidence with Kim Dawson


Manage episode 342528109 series 3025227
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Have you ever had the opportunity to pitch a proposal to a client bigger than any other client you’ve ever had? A project that is so full of potential you can’t imagine losing this opportunity, but fear you will? If so, you’ve undoubtedly been nervous about what to include in the proposal, and how much to charge. You don’t want to charge too little, because it may be a lot of work, but you don’t want to charge too much and price yourself out of the running.

On this episode of the Sassy Strategist Podcast, host Kim Dawson discusses best practices for pitching your biggest proposal yet. She talks about common fears and how to overcome them, and how to find the confidence to pitch what YOU need in order to have a thriving business. Kim shares negotiating strategies that will benefit both you and the potential client, and finding the courage to walk away if it isn’t a good fit.


Price your proposals based on what it will cost you to take on the project, not what you assume the customer thinks your work is worth.

You’re the expert - Know what you need to charge, don’t expect them to tell you.

Common fears are appearing greedy, overpricing your services, fear of future impact on your business, and lost opportunity - address these fears by having standard pricing based on the actual costs of running your business.

You can negotiate proposals that stay within their budget without discounting your services.

Avoid resentment - walk away if it isn’t a good fit.


Kim Dawson is a results-driven business strategist and an expert at turning a good business into a great one. Her clients have reached their current capacity and need to make changes in order to generate more profits and get their time back! With over 20 years of entrepreneurship and accounting experience, Kim helps small businesses optimize their pricing and procedures while navigating niche markets and building a team without cutting into their profitability.

If you’re ready to transition from day-to-day service provider to CEO, book a discovery call with Kim at

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