133. Stop Guessing What to Say - Create a Core Message to Connect with Your Audience

The Savvy Seller with Kristen Doyle

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Ever feel like some businesses just get you, almost as if they’re reading your mind? That’s the magic of a core message. In this episode, I walk you through why a strong core message is essential for your business. With the right message, you’ll find it so much easier to create things like emails, product descriptions, and social content that resonates with your audience!
I also share some common messaging mistakes, like sounding too formal or speaking about your audience instead of to them. By making your messaging more personal and clear, you’ll stand out! To help, I walk you through key questions to define your core message and a simple plug and play format to use.
Once your core message is nailed down, you’ll see how it simplifies everything else in your business. Whether you’re planning content or writing emails, your core message keeps you focused and aligned. If you want more support with this, check out my $9 SEED Framework workshop, designed to help you go deeper and create messaging that truly connects.

01:43 - Three common messaging mistakes that digital entrepreneurs make

03:24 - What REALLY makes messaging work

06:13 - How to create your core message (and a simple format to follow!)

10:50 - Tips for using your core message in your business

Links & Resources:

• The SEED Framework Workshop
• Episode 131, Strategy Over Spaghetti: A Smart Approach to Building Your Audience
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode133

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Check out my Everything Page at https://kristendoyle.co/everything