727: Dan Gingiss - Be an Experience Maker To Grow Your Business

The Self-Employed Life

What’s the best marketing method for any business? It’s creating a remarkable customer experience. An experience that stands out from the crowd. An experience that is so amazing that your customers will share their experience with other potential customers without you even having to ask. Dan Gingiss is an author, podcaster, and international keynote speaker. He believes that creating a remarkable customer experience is the very best marketing method for large and small businesses.

Dan has led marketing teams in almost every marketing channel for the past 20 years. He has professional experience at brands like Discover, McDonald’s, and Humana. He is all about real-life examples of actionable customer experience solutions. He is the author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, and his new book, The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share.

We dive into why it's so important for customers to have a remarkable experience, making customers feel cared for, and negative versus positive experiences. We often see negative reviews and occasional positive reviews, but we rarely see adequate reviews even though that’s where many customer experiences fall. This leaves a huge gap to differentiate your customer’s experience. Dan shares so many actionable ideas and stories to back them up. We also talk about Dan’s WISE method, which stands for Witty, Immersive, Shareable, and Extraordinary. Plus, how and why this method is so valuable.

And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.

Everything you need can all be found at jeffreyshaw.com

Dan Gingiss thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

Guest Contact –

• Dan Gingiss
• 10-Day Customer Experience Challenge
• The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
• Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media
• Dan Gingiss LinkedIn
• Experience This Show
• Dan Gingiss Forbes
• Dan Gingiss Facebook
• Dan Gingiss Instagram

Contact Jeffrey –

• Website
• Coaching support
• My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available!
• Watch my TEDx LincolnSquare video and please share!

Valuable complimentary resources to help you-

• The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!

• Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.

• Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!

Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.