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תוכן מסופק על ידי Spiro. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Spiro או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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Exclusivity Agreements: Job Security or a Trap?

19:41
 
שתפו
 

Manage episode 339475271 series 3370519
תוכן מסופק על ידי Spiro. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Spiro או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

The concept of an exclusive agreement to provide Real Estate Photography, Videography and other image marketing services for a large brokerage in your market can be a tempting one. But is it a good idea? Listen in as Todd & Craig discuss the pros and cons of Exclusive Agreements with Broker Clients in this episode of The Spiro Podcast: Managing Your Real Estate Photography & Videography Business.

Show Summary:

0:00-2:33 Intro

2:34-5:28: Introduction of Idea of Exclusive Contracts/Agreements - Craig’s Story

  • Top brokerage in town wanted an exclusive agreement for Craig to shoot for them and only them
  • What exclusive agreement entailed
  • Weighing the options
  • If tempted by such an arrangement, have agreement in writing and have attorney review

5:29-8:30: Can the brokerage asking for the exclusivity agreement “guarantee” a certain volume of appointments?

  • No. Brokerages can’t guarantee volume. Individual decision to hire a photographer lies with the Realtor, not the brokerage.
  • Ask for a retainer fee to protect against this. It’s a “safety net”.
  • This type of agreement can take you from being an owner of your own business, but really turns you more into an employee, but worse, still a 1099 with no real guarantees.
  • Do you really want to limit opportunities?
  • It might be a good situation for you by providing some security if there’s a retainer if your business is just part time/side gig.
  • Not an ideal decision if you want to take business full time and to grow it.

8:31-15:47: The Math of Whether to Take an Exclusivity Deal or Not

  • Look at current business, and breakdown of percentage of business amongst all brokers you shoot for.
  • What revenue are you giving up by taking Exclusivity Agreement?
  • Look at how much potential growth you can see both with Exclusive Agreement, and without it and growing through other brokers/realtors.
  • Decide what you’re comfortable with
  • Talk to an attorney about anything we haven’t covered in this podcast
  • How saturated with real estate photographers/companies is your market?
  • Write down the Pros and Cons of the agreement

15:48-16:50 : What is best for your business. There’s not just one approach to this.

  • If you’re facing this situation, feel free to contact us. We’ll whiteboard it with you and help you think through it.

16:51-19:41: Closing

Have questions or comments? Email hello@spiro.media or craig@spiro.media. You can find out more about Spiro at http://spiro.media.

  continue reading

78 פרקים

Artwork
iconשתפו
 
Manage episode 339475271 series 3370519
תוכן מסופק על ידי Spiro. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Spiro או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

The concept of an exclusive agreement to provide Real Estate Photography, Videography and other image marketing services for a large brokerage in your market can be a tempting one. But is it a good idea? Listen in as Todd & Craig discuss the pros and cons of Exclusive Agreements with Broker Clients in this episode of The Spiro Podcast: Managing Your Real Estate Photography & Videography Business.

Show Summary:

0:00-2:33 Intro

2:34-5:28: Introduction of Idea of Exclusive Contracts/Agreements - Craig’s Story

  • Top brokerage in town wanted an exclusive agreement for Craig to shoot for them and only them
  • What exclusive agreement entailed
  • Weighing the options
  • If tempted by such an arrangement, have agreement in writing and have attorney review

5:29-8:30: Can the brokerage asking for the exclusivity agreement “guarantee” a certain volume of appointments?

  • No. Brokerages can’t guarantee volume. Individual decision to hire a photographer lies with the Realtor, not the brokerage.
  • Ask for a retainer fee to protect against this. It’s a “safety net”.
  • This type of agreement can take you from being an owner of your own business, but really turns you more into an employee, but worse, still a 1099 with no real guarantees.
  • Do you really want to limit opportunities?
  • It might be a good situation for you by providing some security if there’s a retainer if your business is just part time/side gig.
  • Not an ideal decision if you want to take business full time and to grow it.

8:31-15:47: The Math of Whether to Take an Exclusivity Deal or Not

  • Look at current business, and breakdown of percentage of business amongst all brokers you shoot for.
  • What revenue are you giving up by taking Exclusivity Agreement?
  • Look at how much potential growth you can see both with Exclusive Agreement, and without it and growing through other brokers/realtors.
  • Decide what you’re comfortable with
  • Talk to an attorney about anything we haven’t covered in this podcast
  • How saturated with real estate photographers/companies is your market?
  • Write down the Pros and Cons of the agreement

15:48-16:50 : What is best for your business. There’s not just one approach to this.

  • If you’re facing this situation, feel free to contact us. We’ll whiteboard it with you and help you think through it.

16:51-19:41: Closing

Have questions or comments? Email hello@spiro.media or craig@spiro.media. You can find out more about Spiro at http://spiro.media.

  continue reading

78 פרקים

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