Effective Enquiry Calls

The Tutor Podcast

With lockdown easing many people are looking to get back into face to face tutoring and you need to make sure you’re prepared to welcome both old and new faces. Join Neil as he discusses how you can be prepared for enquiry calls and emails, he discusses the importance of making a good first impression, why having a rough draft is better than having no draft at all and the important questions you need to ask all your potential customers.

KEY TAKEAWAYS

• Now, with lockdown 2.0 being eased there are lots of people aiming to get out of the house and get into your teaching room. In addition there will be students who’ll want in-room lessons but who opted-out of online lessons, clambering to book a slot.

• Right now is a great opportunity to capture and serve new and returning customers. In time all Covid restrictions will be axed and you can go about your lawful business as normal. Make sure all your email templates and phone scripts are up to date because the first call makes a lasting impression on students.

• Spend a little time and write down a rough draft of what to say when the phone rings or your email pings. From your rough draft, refine your thoughts and language, craft the questions you’re going to ask the prospective customer.

• Important questions to ask are what the customer wants, what got them here, what they dream about playing or doing and any prior experience. Finish your draft by asking them the Miracle Question “if you woke up tomorrow and you were the very best guitar player you could dream of being what would that feel like, how would it sound, and what would you be doing?”.

• It’s important to print your script out and have it to hand in the office or teaching room where you can see it. If the prospect seems like someone you’d like to have as a student/customer, and they have told you when is good for them, offer them a choice of two times within their windows.

• With a good script or even a fair one the enquiry call runs on rails, most of the time and it happens with less effort than just taking a call and saying any old thing that occurs to you.

BEST MOMENTS

“the 6 P’s Proper Preparation Prevents Piss-Poor Performance”

“bearing in mind they may have spent the last year watching YouTube clips and getting completely confused, focusing on random steps, learning bits and pieces without any structure.”

“The script does the work for you – presenting you as an organised, confident, experienced expert who won’t let them down.”

VALUABLE RESOURCES

• Listen to The Tutor Podcast on the Apple Podcasts (https://podcasts.apple.com/us/podcast/the-tutor-podcast/id1369191372)!
  • Build Your Online Course Week 1: https://podcasts.apple.com/us/podcast/build-your-online-course/id1369191372?i=1000477109724
  • Course Planning Week 2: Who Am I?: https://podcasts.apple.com/us/podcast/build-your-online-course/id1369191372?i=1000477109724
  • Who are They? (Know Your Punters): https://podcasts.apple.com/gb/podcast/who-are-they-know-your-punters/id1369191372?i=1000478984529
• Read the Weird Things Guitarists Do book by Neil Cowmeadow, which is available now on Amazon. Link - https://www.amazon.co.uk/Weird-Things-Guitarists-Do-Misconceptions/dp/1519026579/
• Contact Neil via this website - com!

ABOUT THE HOST

Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!

CONTACT METHOD

[e-mail]