TWIBS 36 | Zac Efron & Jess Alba star in Dubai Tourism Trailer and Louis Vuitton's new game

The Week in Brand Storytelling

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On this final episode of season 3 of The Week in Brand Storytelling, Mike and Clare check out two amazing branded entertainment spots. The first is in the style of a movie trailer for Dubai tourism called: Dubai Tourism’s “A Five-Star Mission” starring Zac Efron and Jessica Alba. While it is an amazing piece, will it disract from it's goal to attract tourists? Next they chat about a new mobile game from Louis Vuitton called “Louis: The Game”. This innovative way to tell your brands story is imressive, but will the quality of the game let it down? All that and more on The Week in Brand Storytelling!

Want to read up more on anything we covered? Check out the links below:

Feature 1:

Dubai Tourism’s “A Five-Star Mission” - Clare
https://www.bandt.com.au/a-listers-je...

Feature 2:

Louis Vuitton’s “Louis: The Game” - Mike
https://www.bandt.com.au/louis-vuitto...

Headline 1 - BrewDog - the world’s first carbon-negative beer
https://www.bandt.com.au/its-a-funny-...

Headline 2 - Officeworks partners with Canva for new “Print & Create” service
https://www.bandt.com.au/officeworks-...

Headline 3 - GEC + Space X are launching SPACE BILLBOARDS
https://www.sciencetimes.com/articles...

Headline 4 - Shutterstock & Hootsuite level up their brands with new AI acquisitions
https://www.bandt.com.au/shutterstock...
https://www.bandt.com.au/hootsuite-ac...

Headline 5 - Facebook News kicks off in Australia
https://www.bandt.com.au/facebook-new...

Headline 6 - Spanish KFC disguises itself as IKEA to lure in customers
https://www.bandt.com.au/spanish-kfc-...

Signal Boost

https://stateofsocial.com.au/speaker/...

Dear Storyteller created “The Week in Brand Storytelling” to give you instant insights into how the world’s best are using the tenants of brand storytelling to bring their marketing campaigns to life. Brand Storytelling is a crucial element in any content marketing strategy.
Like everything we produce, we’ve tried to do it in an entertaining and light-hearted way. If you have any suggestions or recommendations for future episodes, drop a comment below!

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#Business #Podcasting Education #Marketing #Dear Storyteller #Storytelling #Off Brand Entertainment #Advertising